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Click Here to read an excerpt: Leading the Way Excerpt

Cincinnati, Ohio— April 20, 2009 --Discover the new four letter business word that will create higher levels of employee engagement and customer loyalty.  Some would say that this word is touchy-feely, but those who understand its power, know that this word impacts the bottom line.

The new four letter word is C.A.R.E. Those leaders who take the time to CARE about their employees will reap huge benefits from employee ideas, loyalty and productivity.  Employees who experience CARE are more likely to create compelling experiences for the customer, client, or patient. In a recent survey, it indicated that only 29% of employees receive recognition for a job well done. Great talent needs to be appreciated by their leader. Do you C.A.R.E.?

Valarie Willis' interview focuses on what she calls the new four letter word in business, C.A.R.E.  Her chapter on The Power to Care _ Constantly Acknowledge and Recognize Employees looks at the power of leaders demonstrating care towards their employees and the results of caring.

Valarie has used the power of CARE throughout her career.  C.A.R.E. helped to transform a lethargic service department into one that exceeded plans, broke down silos and worked more productively.  This resulted in increased sales, higher engagement levels, and better morale.   

With more than 20 years' industry experience, Willis has assumed critical management, leadership and consulting roles.  She started Valarie Willis Consulting (www.valariewillisconsulting.com) to guide organizations in leadership and organizational development.   With her brand promise to: Inspire People to Flourish to their Fullest Potential, she has impacted thousands of people through her speeches and workshops.

An accomplished speaker, facilitator, consultant and executive coach, Willis focuses on leadership, branding, and change.  Valarie has worked with Fortune 500 to 100 companies, government agencies, entrepreneurial companies, as well as non-profit agencies.

Valarie holds a MBA from Xavier University and a B.A. from Wilmington College. She is a member of the National Speakers Association and the International Speakers Network.  Willis has earned master certification status in leadership for the Kouzes and Posner, Leadership Challenge model, the gold standard of leadership.

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For additional information about Valarie Willis, or to book a speaking enagement, contact:

Valarie D. Willis                                                                               Alice Wynn, Marketing

513-677-5637                                                                                  513-683-6863

val@valariewillisconsulting.com                                                      alice@valariewillisconsulting.com

"The feeling you get when you think about your favorite movie, favorite vacation, or favorite person is the same great feeling I get when I think about my favorite consultant, Valarie Willis. She sets the standard for professionalism in my book. Her knowledge about leadership is derived from hands-on managerial experience tempered with scholarly investigation. Buy two copies of this book and give one to your best friend."    Ron Crossland, Author - Leader's Voice and The Leadership Experience